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The company and the team
Founded in 2024 in Luxembourg, Medelu brings together young entrepreneurs and experienced professionals around one conviction: digital should strengthen the local pharmacy, not bypass it.
Our mission
To equip local pharmacies with the digital infrastructure that extends trusted care beyond the counter, while preserving their professional autonomy, their patient relationship and control of their operations.
Our vision
A modern Luxembourg pharmaceutical ecosystem, where operations, structured data and human-controlled intelligence make pharmaceutical services more connected, more accessible and more resilient.
The team






Pharmaceutical supervision
Catherine Welschbillig, licensed pharmacist and owner of Pharmacie Welschbillig (Esch-sur-Alzette), is the project's partner pharmacist: the system is developed and tested under her pharmaceutical supervision, with a test phase carried out in 2024.
The milestones
- At the origins. The Medelu business plan, the joint thesis of a master's in entrepreneurship and innovation, was awarded best business plan by the Chamber of Commerce and selected as a Fit 4 Start finalist.
- 2024. The company is founded in Luxembourg. Field test phase of the process and dashboard, under the supervision of Pharmacie Welschbillig. In July, a meeting with the Minister of Health; exchanges with the Division of Pharmacy and Medicines.
- 2025. Three working sessions with the board of the Syndicat des Pharmaciens Luxembourgeois, from February to the summer: the concept and the complete process were presented to it, and the platform was adapted to its feedback. Meetings with the three management-software vendors used in pharmacies.
- 2026. Pilot version of the patient app and the pharmacy dashboard; manual, user guide and on-site support ready for a limited, measured pilot.
THESE MILESTONES DESCRIBE WORK AND EXCHANGES · NO INSTITUTIONAL AGREEMENT IS SECURED TO DATE
The technical ecosystem
Medicines data relies on the profession's reference systems, the CEFIP base and Medipim: names, prices, VAT, leaflets. The integration is designed to connect to the management software in use in Luxembourg pharmacies, Logipharm, Nextpharm and Pharmony; payment goes through a PCI DSS level 1 certified page, operated by an e-money institution licensed in the Union.
COMPANY · YMA MEDIA LUXEMBOURG SARL-S · FOUNDED 2024 · 83, RUE EMILE METZ, L-2149 LUXEMBOURG · RCSL B255428